Bashasha started by mainly selling dates, especially Libyan and Algerian dates. After building strong relationships with customers and suppliers, we expanded in late 2025 into a wider range of products, including foodstuffs, drinks and beauty products.
Today, we are proud to be one of the only wholesalers in the UK focusing strongly on Libyan products, while also specialising in Algerian and Sudanese products. Our aim is to make authentic products more accessible to shops and customers across the UK.
We also work with our own brands, including Bashasha, Bashasha Dates, Wahat, Fass Al Hatab and Annada, giving our customers access to trusted products at great wholesale prices.